Sunday, April 09, 2006

Ideal Bite and Arch Rock

  • Green-product website Ideal Bite announced they've taken in $250k in angel funding. The site provides "environmental tips" to 38k subscribers in daily emails, and also offers market research services and a blog. If you're interested in some green marketing comps, see that they've also signed up General Mills for $75-100k worth of marketing and market research, or about $2-3 per subscriber...
  • In the midst of a very busy period, utterly failed to note the funding of Arch Rock, the "mote" network software provider. We've discussed sensors, M2M communications and their cleantech implications before (and here's another useful take as well), and software solutions to be able to manage the various datapoints and the voluminous data are actively being sought by a number of leading players. Fortunately, here's a good discussion of the Arch Rock raise, giving the opportunity to make up for missing it when it was first announced -- the $5mm round included funders Intel, New Enterprise Associates and Shasta Ventures.


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